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Apply Michel Porter’s framework for competitor analysis to analyze the companies top competitor’s strategy, objectives, resources, and capabilities.

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A strategic group is businesses that share the same competitive approaches and market positions. They may have similar product lines, distribution channels, technological approaches, and services. A strategic map helps to discover a competitive “white space” to capture some of the market share. Strategic group maps are valuable in identifying which industry members are close and distant rivals.
Steps to Create a Strategic Group Map:
Identify the competitive characteristics used by businesses within the industry of interest. Variables may include price, quality, geographic area, services offered, diversification, and distribution channel. When you create a strategic group map, you will plot the businesses on a two-variable map using pairs of variables. Then, you will assign firms occupying the same space on the map of the same strategic group. Finally, draw circles around each strategic group relative to the share of total industry sales revenues. The image of the U.S. beer industry below shows this concept.
Prepare a three to four (3-4) page report, not including the cover page and references page that investigates strategic group mapping. Use APA style and at least two scholarly resources.
Please make sure your report includes the following points:
Investigate the market position of a company that interests you.
Include a brief description of this company.
Create a strategic group mapping of the business that you choose.
Explain your group map in detail.
Then, apply Michel Porter’s framework for competitor analysis to analyze the companies top competitor’s strategy, objectives, resources, and capabilities

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