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Create a Demographic Profile for the Persona

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Objective: Begin developing a persona for your
target market by summarizing demographic characteristics.
A persona is one representative
member of a target market. For example, if your target market is “athletes in
their thirties,” then a plausible persona could be a 34-year-old woman from the
Chicago area who plays club soccer. The age, gender, and location of this
persona are all demographic characteristics, which are the focus of the
templates on this page. Note that you will specify the name and age of the
persona at the very end of this milestone on the next page.
Create a Demographic Profile for the Persona
You have learned how marketers use both demographics and psychographics
to develop a comprehensive understanding of a target market. Demographics are
used to segment buyers by personal characteristics, such as their ages, income
levels, ethnicities, and family sizes. Using the following templates, you will
apply your knowledge to create a demographic profile for the persona of the
target market of the new Chocolate Bliss product.
Unlike the notes you made while researching your target market, your
responses to the templates on this page will be part of the worksheet you
submit to your instructor. So make sure to use complete sentences for each
writing template.
Location
Based on your research notes, identify the
location information for the target market persona of the new Chocolate Bliss
product.
Describe the location and housing type in
which your persona lives.
Marital Status and Family
Based on your research notes, identify the
family information for the target market persona of the new Chocolate Bliss
product.
Describe this persona’s marital status and
include the number and age range of their children, if applicable.
Occupation and Income
Based on your research notes, identify the
occupation information for the target market persona of the new Chocolate Bliss
product.
Describe the persona’s occupation and indicate
their income level.
Education Level
Based on your research notes, identify the
education information for the target market persona of the new Chocolate Bliss
product.
Describe the education level of your persona.

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