Objective: to apply financial ratio analysis to compute, analyze, and communicat

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Objective: to apply financial ratio analysis to compute, analyze, and communication importance financial information to users of financial information. The users of financial information need reliable and relevant financial information to make important investing and lending business decisions.


1. You are to compare the financial ratios of a retail company for the most current fiscal years. Accountants are tasked with communicating financial results to internal and external users/stakeholders. This communication is in the form of financial ratios. Below is the company assigned to you: Amazon Company Inc Below is the instruction to download the financial information (Income Statement and Balance Sheet):
Download the “10-K” financial statements from the Security and Exchange Commission (SEC) website.
Web address:;
a) In the upper right-hand side of the Home page click on the “Company Filings” link.
b) On the next page go to the “Company and Person Lookup” diagonal box and enter the company’s Ticker symbol or company name. Amazon’s ticker symbol is “AMZN”. Then click on the CIK number to the right to view company filings.
c) On the next page go to the upper right-hand side of the Menu and select the “Classic Version”.
d) On the next page look, under the “Filing” menu, type in “10-K” and click on the “Search” button. You will then see the 10-Ks listed in descending order. Click on the “Interactive Data” link to get to the Financial Information.
e) On the next page click on the link for “Print Document” and you will download the Excel spreadsheets. Only select the Income Statement and Balance Sheet spreadsheets. Save the spreadsheets into the “FSA Part 2” file.

3. Prepare Financial Ratio Analysis
You will perform the roles of a Management Consultant and Financial Analyst, whose main task is providing advice to the company’s management, and to potential investors, respectively. These are two of the most high profile and lucrative positions in the profession.
You will use the following ratios in your analysis of the company’s performance:
a) Liquidity Ratio
▪ Inventory Turnover in Times and Days (Cost of Goods Sold/Average Inventory). This ratio communicates how long it takes for the company to sell its inventories from the day the inventories were acquired. Retailers need to sell their inventories quickly and the longer the inventories remain on the shelves, the longer the company will not earn money to pay its obligations.

b) Profitability

▪ Gross Profit Rate (Gross Profit / Net Revenue). This ratio communicates if the company is making a profit on the sale of its inventories. The company acquires the inventories at cost and sells them at retail. The difference between what the company sells its inventories for and the cost at which the inventories were acquired is the known as the Gross Profit (Revenue – Cost of Goods Sold) and expressed in $. The Gross Profit Rate is the Gross Profit/Net Revenue and is expresses as a %.

4. Guidance for the Term Paper
You will write a 5- to 8-pages report comparing the liquidity and profitability ratios for the two most recent fiscal years. This is the report format:
I. Abstract (1/2 page)

II. Introduction (1 page)

III. Your role as a Management Consultant (2-3 pages)
▪ Use the Inventory Turnover ratio
▪ What information is communicated from the ratio?
▪ Compute the financial ratio for the current fiscal year
▪ Describe your calculation
▪ Would advise would you recommend to the company’s management to improve its Inventory Turnover, in needed?

IV. Your role as a Financial Advisor (2-3 pages)
▪ Use the Gross Profit Rate ratio
▪ What information is communicated from the ratio?
▪ Compute the financial ratio for the current fiscal year
▪ Describe your calculation

V. Table 1: Income Statement for 3 years (1-page)

VI. Table 2: Consolidated Balance Sheet for 2 years (1-page)

VII. Conclusion (1-page)

VIII. References (1/2 page)
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