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A marketing agency has collected primary data using an online survey to understand the influence of social media marketing on purchasing behaviour of consumers. Social media marketing refers to the use of social media platforms in connecting with the customers to build brand reputation, increase sales, and drive traffic on retailer’s website. Examples of social media platforms are Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Attached, you would find the simplified version of the survey Download simplified version of the survey that was used to collect the attached data Download attached data. The CEO of the marketing agency would like you to analyse the dataset and present your insights. Your analysis must include but not be limited to the following questions:
What are the key insights about purchasing behavior based on attitudes and social norms?.
Please present your analysis in PowerPoint format. Your presentation should be limited to a maximum of 12 content slides and another 5 slides in the appendix.
The order was placed through a short procedure (customer skipped some order details).
Please clarify some paper details before starting to work on the order.
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