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Your Employer’s Marketing Plan
As the world came to a halt your employer is now looking at ways to remarket themselves and require your help.
The Head of the Marketing Department is keen to understand how they can increase their market share and revenue stream.
Therefore, you have been tasked to prepare a written brief to assess the sector’s current situation and how they can move forward.
This assignment provides an opportunity for learners to critical study marketing; that is, the application of a range of marketing techniques and concepts to a number of different environments within a contemporary organisation.
Completion of this assignment will address the following learning outcomes:
1 Analyse and critically comment on the role of effective marketing in order to achieve organisations objectives.
2 Critically evaluate the organisations current markets and/or sectors within which it operates.
3 Evaluate contemporary marketing techniques and their use in Global and International markets.
4 Critically examine skills of a marketing manager and analyse their role in the effective management of the marketing team.
5 Critically assess the impact and value of a brand from a number of different stakeholder perspectives.
6 Differentiate between an organisations marketing campaign in different international markets.
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