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ASSIGNMENT INSTRUCTIONS

Format:
1. Please include your name, date, and the title of the essay on your submission.( These are not included in word count).
2. Please submit this as a Word document (NOT as a PDF).
3. The length of this paper must be 500 words minimum and 600 words maximum
4. If you are referencing sources, please use APA style references. These references are not included in Word count
5. Please make sure to write accurately and articulately as you answer the questions.
6. Each question can be answered as a separate short paragraph if that is easier.
You must include the following answers and analysis in your essay:
1. What is B Labs and what was the origin and motivation of the founders to create this organization?
2. What is a B Corp?
3.Briefly describe the key elements, process and focus of the B Lab certification process and the Impact Assessment
4. Why do you think that B Labs and B Corp certification has grown significantly since its founding in 2006, and especially in recent years?
5. What challenges do you think the B Corp movement might face, especially with larger companies becoming certified?
6. Why did Kristin Carroll believe that being a B Corp is so important to how Rescue Agency has been able to grow and expand its impact?
Please only use the source that is provided
https://www.bcorporation.net/en-us/

https://www.forbes.com/sites/christophermarquis/2020/08/06/how-athletas-purpose-shaped-its-response-to-the-covid-19-crisis/?sh=5006092cb272

B Corps: 6 Reasons to Become One and Make a Global Difference

https://agentsofchangesummit.com
Kristin Carroll materials:
https://rescueagency.com
https://www.bcorporation.net/en-us/find-a-b-corp/company/rescue-agency
https://rescueagency.com/work/case-studies
https://rescueagency.com/b-corp

HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE DRAFT/ESSAY)

Title: B Corps: The Growing Movement of Businesses with Purpose

1. B Labs is a nonprofit organization that certifies B Corporations, also known as B Corps, which are businesses that meet high standards of social and environmental performance, accountability, and transparency. B Lab was founded in 2006 by Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy, who were motivated by a desire to create a new type of company that prioritizes social and environmental impact alongside profit.
2. A B Corp is a for-profit business that has been certified by B Lab as meeting rigorous standards of social and environmental performance, accountability, and transparency. B Corps are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment, in addition to generating a profit.
3. The B Lab certification process involves completing the Impact Assessment, which is a comprehensive evaluation of a business’s social and environmental impact, governance, and transparency. The Impact Assessment covers a range of topics, such as employee benefits, environmental sustainability, community engagement, and ethical sourcing. To become certified, a business must score a minimum of 80 out of 200 points on the Impact Assessment and must also meet additional legal requirements.
4. B Labs and the B Corp movement have grown significantly since their founding in 2006, with over 4,000 B Corps now operating in 150 industries and 74 countries. This growth can be attributed to several factors, including a growing awareness among consumers and investors of the importance of social and environmental impact, the desire of businesses to differentiate themselves in the marketplace, and the recognition by policymakers of the potential of B Corps to drive positive social and environmental outcomes.
5. One of the main challenges that the B Corp movement might face is maintaining the integrity and credibility of the B Corp certification process as more and larger companies seek certification. Some critics argue that B Corps are just a form of greenwashing, and that the certification process is too subjective and not rigorous enough. Additionally, as the B Corp movement becomes more mainstream, there may be pressure on B Corps to prioritize profits over purpose.
6. Kristin Carroll, the CEO of Rescue Agency, believes that being a B Corp is important because it aligns with the company’s values and mission to drive behavior change in the world. By prioritizing social and environmental impact alongside profit, Rescue Agency has been able to attract and retain employees who share its values, and has also been able to differentiate itself in the marketplace. Becoming a B Corp has also helped Rescue Agency to measure and track its impact, and to identify areas where it can improve.

In conclusion, B Corps are a growing movement of businesses that are committed to using the power of business to solve social and environmental problems. By meeting high standards of social and environmental performance, accountability, and transparency, B Corps are setting a new standard for corporate behavior and creating a more sustainable and equitable economy.

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