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choose 2-3 companies from different industries. the structure should be close to the below

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ASSIGNMENT INSTRUCTIONS

more details in attached file
2.400 words in 1,5 spacing
table of contents, introduction, conclusion, bibliography etc
requirements/brief : MKTM028 AS2 MASTER.pdf important guidelines: MKTM028 AS2 STP Guidelines.docx rubric (criteria against which we will be assessed) : MKTM028 AS2 Rubric – STP Report.docx we must choose 2-3 companies from different industries. the structure should be close to the below: introduction 900 words application of STP 1100 words recommendations 400 words

HOW TO WORK ON THIS ASSIGNMENT (EXAMPLE DRAFT/ESSAY)

  1. Introduction (900 words) The introduction should provide an overview of the report and its purpose. This section should also introduce the chosen companies and their respective industries. It is important to include a brief explanation of STP and its relevance to marketing. Lastly, provide an overview of the structure of the report.
  2. Application of STP (1100 words) In this section, discuss how each company applies STP in their marketing strategies. Start by defining the target market for each company and how they segment it. Analyze the target market and the segmentation criteria used by the companies. Discuss the positioning strategies of the companies and how they differentiate themselves from their competitors. It is important to provide evidence and examples to support your analysis.
  3. Recommendations (400 words) In this section, provide recommendations on how the companies can improve their STP strategies. Identify any weaknesses or gaps in their current strategies and provide suggestions on how to address them. The recommendations should be specific, actionable, and relevant to each company.
  4. Conclusion Summarize the key points of the report and reiterate the importance of STP in marketing. Provide a final thought on how the companies can benefit from effective STP strategies.
  5. Bibliography List all the sources that you have cited in your report. Ensure that you follow the required referencing style.

Remember to also include a table of contents and adhere to the required word count and spacing guidelines. Review the rubric to ensure that you have addressed all the criteria required for the report.

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