Review the case study. “Getting the Message Across

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Review the case study. “Getting the Message Across” found in Chapter 5 (Case Study 5.3) of the textbook, under “Media and Library” link. In a 1-2 page paper, answer the following questions based on the case study. Be sure to include supporting evidence from your textbook and/or other scholarly research within your response.
– What’s the problem at WCBA?
– Using SLII as a basis, what would you advise Ann to do differently at the station?
– Based on Situational Leadership, what creative schemes could Ann use to reduce FCC infractions at WCBA?


The problem at WCBA is that they are receiving numerous Federal Communications Commission (FCC) infractions, which are costly for the station. The station’s news director, Ann, is struggling to get her reporters to comply with FCC regulations and guidelines.

Using the Situational Leadership II (SLII) model, Ann needs to adapt her leadership style to the needs and development level of her reporters. The SLII model suggests that leaders should provide different levels of direction and support depending on the individual’s competence and commitment level. In this case, Ann needs to identify the level of competence and commitment of each reporter and adjust her leadership style accordingly.

For reporters who are new or inexperienced, Ann should use a directing style. This means that she needs to provide clear instructions and closely supervise their work. For reporters who have more experience and competence, but lack commitment, Ann needs to use a coaching style. This involves providing more support and encouragement to help them become more invested in their work. For reporters who are both competent and committed, Ann can use a supporting style, providing less direction and more support and encouragement.

Based on Situational Leadership, Ann can use creative schemes to reduce FCC infractions at WCBA. For reporters who are struggling to comply with regulations, Ann can offer additional training and support to improve their competence. For reporters who are not committed to following the regulations, Ann can provide incentives or rewards for compliance, such as recognition for achieving zero infractions in a month. She can also establish a system of accountability, where reporters are held responsible for their actions and receive consequences for non-compliance.

In conclusion, Ann needs to adjust her leadership style to the individual needs of her reporters to reduce FCC infractions at WCBA. Using the SLII model, Ann can identify the development level of each reporter and provide the appropriate level of direction and support. Additionally, Ann can use creative schemes based on Situational Leadership to incentivize compliance and establish accountability for non-compliance.

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