Stage of development your idea is in Your product is revolutionary or evolutionary and why Perceptual map

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This week’s assignment applies everything you have learned. In a presentation (visual and audio), explain the following:
Stage of development your idea is in
Your product is revolutionary or evolutionary and why
Perceptual map
Product’s attributes
Differentiation and branding
Philosophy to meet the user’s needs
Your vision and goals
Your options for a visual include, but are not limited to:
Include a minimum of two scholarly source
Presentation of 5-7 minutes (visual and audio)
Format your paper according to APA guidelines



I. Introduction
  • Briefly introduce the idea/product
  • Provide background information on the stage of development
II. Revolutionary or Evolutionary
  • Define the terms “revolutionary” and “evolutionary”
  • Explain whether the product is revolutionary or evolutionary
  • Provide reasons and evidence to support the classification
III. Perceptual Map
  • Define what a perceptual map is
  • Create a perceptual map for the product
  • Explain the positioning of the product on the map
  • Discuss how the map can be used to analyze the competition and target market
IV. Product’s Attributes
  • Define what product attributes are
  • List and explain the key attributes of the product
  • Discuss how the attributes contribute to the product’s value proposition
V. Differentiation and Branding
  • Explain what differentiation and branding are
  • Discuss how the product is differentiated from competitors
  • Provide examples of branding elements (e.g. name, logo, tagline) and how they contribute to the brand identity
VI. Prototype
  • Define what a prototype is
  • Explain the stage of the prototype development
  • Provide images or visual representation of the prototype
VII. Philosophy to Meet the User’s Needs
  • Define what philosophy to meet the user’s needs means
  • Discuss the product’s philosophy to meet the user’s needs
  • Provide examples of how the philosophy is implemented in the product design and features
VIII. Vision and Goals
  • Define what vision and goals mean
  • Discuss the vision and goals for the product
  • Explain how the vision and goals align with the market needs and trends
IX. Conclusion
  • Summarize the key points and takeaways
  • Reiterate the significance of the product and its potential impact
  • Provide a call to action or next steps for the product development
X. References
  • List at least two scholarly sources used in the presentation
  • Format the references according to APA guidelines

Note: The presentation should include both visual (e.g. images, graphs, videos) and audio (e.g. narration, background music) elements. The presentation length should be around 5-7 minutes, depending on the pacing and complexity of the content.

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